It was back to Times Square today for the DigiDay Social event and thanks to some video being available it will be able to bring you some information.

In a session “Publishing for Social Media” Jim Bankoff, Chairman & CEO of SB Nation, discussed using social media to drive traffic to generate revenue. It could have been 2005 at AOL where Jim’s content team passed that same message to those of us on the search team. The goal then was to use search to drive traffic to higher CPM pages. Now just change “search” to “mobile” and the story is the same

The first of the two videos is from Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivaKi. He spoke about The People Network and the top piece of advice from him when it comes to working with new technologies is to use them.

The other video is along the same path — it’s not a case study, but it goes more to approach. This is from Adam Kmiec, Director of Social Media at Walgreen’s. He discusses choosing partnerships, asking your agency “explain”, and look for a wow factor that can separate your program from your competitors. He cited Walgreen’s program to donate a flu shot for every Foursquare check-in and how that beat CVS to the punch.

Video:
Rishad Tobaccowala, Chief Strategy & Innovation Officer at VivaKi
Adam Kmiec, Director of Social Media at Walgreens

Related articles

• Walgreens Donates Flu Shots Via Foursquare, Facebook (clickz.com)
• What Does It Take To Be a Social Strategist? [INFOGRAPHIC] (mashable.com)

This is a big week since I attended the DigiDay Mobile event earlier today, and tomorrow I will be attending the DigiDay Social event.  Both are being held at the Marriott Marquis in Times Square.

Today’s Mobile event was split into two sections.  The morning focused more on using mobile as a platform to build brand and the afternoon’s program was called “Mobile Apps.”  It focused more on the business of building apps and using them in your online model.

The one lesson that came out of the afternoon apps session is that the most important thing an app developer can do to get in the top 10 is to be in the top 10.  Because Apple promotes the top 10 in each category the most important move to make is to get into the top 10 because it is so difficult to dislodge an app from the list.

Related articles

• Mobile Apps Economy [Infographic] (trak.in)