{"id":408,"date":"2011-09-21T21:33:48","date_gmt":"2011-09-22T02:33:48","guid":{"rendered":"http:\/\/tim.mcguinn.es\/s\/?p=408"},"modified":"2015-07-23T01:18:54","modified_gmt":"2015-07-23T01:18:54","slug":"starting-the-week-with-mobile","status":"publish","type":"post","link":"http:\/\/tim.mcguinn.es\/s\/?p=408","title":{"rendered":"Starting the Week with Mobile"},"content":{"rendered":"<p>This is a big week since I attended the DigiDay Mobile event earlier today, and tomorrow I will be attending the DigiDay Social event. \u00a0Both are being held at the Marriott Marquis in Times Square.<\/p>\n<p>Today&#8217;s Mobile event was split into two sections. \u00a0The morning focused more on using mobile as a platform to build brand and the afternoon&#8217;s program was called &#8220;Mobile Apps.&#8221; \u00a0It focused more on the business of building apps and using them in your online model.<\/p>\n<p>The one lesson that came out of the afternoon apps session is that the most important thing an app developer can do to get in the top 10 is to be in the top 10. \u00a0Because Apple promotes the top 10 in each category the most important move to make is to get into the top 10 because it is so difficult to dislodge an app from the list.<\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul\">\n<li class=\"zemanta-article-ul-li\"><a href=\"http:\/\/trak.in\/tags\/business\/2011\/09\/15\/mobile-apps-economy-commerce-infographic\/\">Mobile Apps Economy [Infographic]<\/a> (trak.in)<\/li>\n<\/ul>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Enhanced by Zemanta\" href=\"http:\/\/www.zemanta.com\/\"><img class=\"zemanta-pixie-img\" style=\"border: none; float: right;\" src=\"http:\/\/img.zemanta.com\/zemified_e.png?x-id=1086a0dc-b107-4c04-ae15-443e96739a8a\" alt=\"Enhanced by Zemanta\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Spent the day at DigiDay Mobile to get some insight on branding and publishing in the mobile space from leaders in the industry<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[3],"tags":[54,87,103],"_links":{"self":[{"href":"http:\/\/tim.mcguinn.es\/s\/index.php?rest_route=\/wp\/v2\/posts\/408"}],"collection":[{"href":"http:\/\/tim.mcguinn.es\/s\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/tim.mcguinn.es\/s\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/tim.mcguinn.es\/s\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/tim.mcguinn.es\/s\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=408"}],"version-history":[{"count":1,"href":"http:\/\/tim.mcguinn.es\/s\/index.php?rest_route=\/wp\/v2\/posts\/408\/revisions"}],"predecessor-version":[{"id":775,"href":"http:\/\/tim.mcguinn.es\/s\/index.php?rest_route=\/wp\/v2\/posts\/408\/revisions\/775"}],"wp:attachment":[{"href":"http:\/\/tim.mcguinn.es\/s\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/tim.mcguinn.es\/s\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=408"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/tim.mcguinn.es\/s\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}