{"id":413,"date":"2011-09-22T22:44:05","date_gmt":"2011-09-23T03:44:05","guid":{"rendered":"http:\/\/tim.mcguinn.es\/s\/?p=413"},"modified":"2015-07-23T01:18:54","modified_gmt":"2015-07-23T01:18:54","slug":"its-search-replace-with-social","status":"publish","type":"post","link":"http:\/\/tim.mcguinn.es\/s\/?p=413","title":{"rendered":"It’s Search & Replace with Social"},"content":{"rendered":"

It was back to Times Square today for the DigiDay<\/a> Social event and thanks to some video being available it will be able to bring you some information.<\/p>\n

In a session “Publishing for Social Media” Jim Bankoff, Chairman & CEO of SB Nation<\/a>, discussed using social media to drive traffic to generate revenue. It could have been 2005 at AOL<\/a> where Jim’s content team passed that same message to those of us on the search team. The goal then was to use search to drive traffic to higher CPM pages. Now just change “search” to “mobile” and the story is the same<\/p>\n

The first of the two videos is from Rishad Tobaccowala, Chief Strategy & Innovation Officer,\u00a0VivaKi<\/a>. He spoke about The People Network and the top piece of advice from him when it comes to working with new technologies is to use them.<\/p>\n

The other video is along the same path — it’s not a case study, but it goes more to approach. This is from Adam Kmiec, Director of Social Media at Walgreen’s<\/a>. He discusses choosing partnerships, asking your agency “explain”, and look for a wow factor that can separate your program from your competitors. He cited Walgreen’s program to donate a flu shot for every Foursquare check-in and how that beat CVS to the punch.<\/p>\n


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Watch live streaming video<\/a> from digiday<\/a> at livestream.com<\/code><\/div>\n

Video:
\n Rishad Tobaccowala, Chief Strategy & Innovation Officer at VivaKi<\/a>
\n Adam Kmiec, Director of Social Media at Walgreens<\/a><\/p>\n

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