{"id":45,"date":"2009-01-04T16:05:54","date_gmt":"2009-01-04T21:05:54","guid":{"rendered":"http:\/\/tim.mcguinn.es\/s\/?p=45"},"modified":"2015-07-23T01:20:06","modified_gmt":"2015-07-23T01:20:06","slug":"soccerclub-the-numbers-of-social-networking","status":"publish","type":"post","link":"http:\/\/tim.mcguinn.es\/s\/?p=45","title":{"rendered":"SoccerClub &#8211; The Numbers of Social Networking"},"content":{"rendered":"<p><em><div id=\"attachment_46\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.soccerclub.com\/\"><img aria-describedby=\"caption-attachment-46\" loading=\"lazy\" class=\"size-medium wp-image-46\" title=\"soccerclub_head_logo\" src=\"http:\/\/tim.mcguinn.es\/s\/wp-content\/uploads\/2009\/01\/soccerclub_head_logo-300x73.gif\" alt=\"SoccerClub.com\" width=\"300\" height=\"73\" \/><\/a><p id=\"caption-attachment-46\" class=\"wp-caption-text\">SoccerClub.com<\/p><\/div><\/em><\/p>\n<p>I&#8217;ve had my SoccerClub.com site since 1997. It started as plain HTML, then I taught myself Active Server Pages and converted it to a more user generated site. Not to be confused with UGC circa 2009, but UGC 1997 with forums and emailing functionality.<\/p>\n<p>Back in November, I transformed it to a social network using the Ning platform. Using only Ning&#8217;s out-of-the-box features, it was pretty easy to do, but still took about a month of configuring and tweaking. From there I sent out invitations to the email addresses that I had collected over the last 3 years. The result was a quick 300 members, and since then the membership has grown to 580. I am very excited about that my goal is to push it to 1000 by the end of February.<\/p>\n<p>What I have learned is the same story that the mega-billionaires have learned &#8211; there&#8217;s no money in social networking if you use the old ad model. Comparing the last two Decembers show so much. The 2007 was a standard website vs the 2008 social network.<\/p>\n<p>2007 Standard vs 2008 Social Network:<\/p>\n<ul>\n<li>Page views are up +105%,<\/li>\n<li>Click revenue down -60%, and<\/li>\n<li>That makes eCPM is down -75%.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve had my SoccerClub.com site since 1997. It started as plain HTML, then I taught myself Active Server Pages and converted it to a more user generated site. Not to be confused with UGC circa 2009, but UGC 1997 with forums and emailing functionality. Back in November, I transformed it to a social network using [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[5],"tags":[87,133,140],"_links":{"self":[{"href":"http:\/\/tim.mcguinn.es\/s\/index.php?rest_route=\/wp\/v2\/posts\/45"}],"collection":[{"href":"http:\/\/tim.mcguinn.es\/s\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/tim.mcguinn.es\/s\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/tim.mcguinn.es\/s\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/tim.mcguinn.es\/s\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45"}],"version-history":[{"count":1,"href":"http:\/\/tim.mcguinn.es\/s\/index.php?rest_route=\/wp\/v2\/posts\/45\/revisions"}],"predecessor-version":[{"id":821,"href":"http:\/\/tim.mcguinn.es\/s\/index.php?rest_route=\/wp\/v2\/posts\/45\/revisions\/821"}],"wp:attachment":[{"href":"http:\/\/tim.mcguinn.es\/s\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/tim.mcguinn.es\/s\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/tim.mcguinn.es\/s\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}