{"id":82,"date":"2009-02-10T12:06:49","date_gmt":"2009-02-10T17:06:49","guid":{"rendered":"http:\/\/tim.mcguinn.es\/s\/?p=82"},"modified":"2015-07-23T01:20:06","modified_gmt":"2015-07-23T01:20:06","slug":"the-licensing-of-tmac-ground-rules","status":"publish","type":"post","link":"http:\/\/tim.mcguinn.es\/s\/?p=82","title":{"rendered":"The Licensing of Tmac — Ground Rules"},"content":{"rendered":"

\"Bad<\/a>

Bad News for Red Stripe<\/p><\/div><\/em>I am all for the idea of making some money where it can be made, but there’s one area that irks me a little, and that is the licensing of a person’s name or likeness after their death.<\/p>\n

Today’s Wall Street Journal<\/a>, has a article about Bob Marley’s family working with Hilco Consumer Capital to use Bob Marley’s name and likeness. One of the first products on the list is a “Marley Lager, a Jamaican beer featuring the singer’s likeness.”<\/em> This means sell your Red Stripe stock.<\/p>\n

Now, the Marley family and a private equity firm that invests in retail brands are preparing a major push to license Mr. Marley’s likeness, trademarks and themes to apparel, food and even video games. Hilco Consumer Capital, which has compiled a stable of retail brands including Halston and Ellen Tracy, this month invested some $20 million for half of House of Marley LLC, a joint venture with the Marley family, according to people familiar with the matter.<\/p><\/blockquote>\n

I am not sure how Bob would treat this idea, but in case my family gets any ideas about licensing my image, I have set some ground rules for the products that I will allow. Here we go:<\/p>\n