TIMOTHY J. McGUINNESS
Westchester Co,  NY
tmcguinness (at) mcguinn (dot) es

PRODUCT & MARKETING EXECUTIVE WITH DIRECT REVENUE DRIVING EXPERIENCE

Energetic leader with the ability to turn ideas and products into traffic and revenue. Brings a positive outlook for all things digital with a successful track record for delivering programs that drive user engagement through product development and strategic partnerships. Core strengths include:
* Strategic & Tactical Planning
* Product Marketing & Evaluation
* Social Networks
* Content Programming
* Emerging Technology Innovation
* Ad Products
* Revenue Modeling
* Feed and Search Platforms
* SWOT Analysis

PROFESSIONAL EXPERIENCE & ACHIEVEMENTS

DIGITAL MEDIA
Perceptu
Advisor, Vice-President, Product Partnerships
2/09 – current
* Developing and identifying revenue programs for subscription-based site launch and its incremental revenue ad programs.
* Creating content products designed to provide premium sponsorship opportunities.
* Other recent advisor/consultant projects:
- Signal Patterns – Business development for iPhone and social media application
- Enhance Films – Dynamic ad platform for embedding ads in rich media assets
- SoccerClub.com – Social network targeting soccer participants

Hakia
Vice-President, Syndication Products
7/07 – 8/08
* Developed content programs based on highest value revenue opportunities.
* Evaluated strategic partnership opportunities in the semantic space.
* Defined go-to-market strategy and message points for semantic web products.
* Set new customer acquisition goals and strategy for reaching goals.
* Negotiated content and ad syndication licensing to power 3rd party properties.

America Online
Senior Program Director
8/03 – 6/07
* Managed content and ad product teams.
* Built content delivery programs to increase user engagement and ad yield within the reach of the AOL Search publishing platform.
* Corporate Manager of DMOZ – Open Directory Project.
* Managed account partnerships with NFL, All Music Guide, NASCAR, and SI.com.
* Defined new revenue strategies to break the reliance on Google ad feeds.
* Architect of semantic ad taxonomy that has generated $50 million in revenue.

POPstick
Account Manager
11/01 – 8/03
* Developed client strategies around Flash-based email campaigns.
* Defined data capture needs for back-end CRM and lead-generation activities.
* Managed partner relationships for growing active engagements.
* Received the POPstick performance award for successful record of account growth.

IMG/TWIi
Director, Syndication
6/01 – 11/01
* Launched the Philips-sponsored video syndication platform and publishing network
* Produced the web site for the U.S. Open of Surfing and Philips Skate Tour
* Re-purposed hundreds of hours of unused video content for new products by interfacing between programming, design and sponsors.

Digital Media On Demand
Brand Content Manager
3/00 – 3/01
* Built DMOD’s music download platform to feature digital encryption products.
* Defined strategic positioning and corporate messaging for brand building activities.
* Wrote brand messaging for collateral, technical documentation, and web content.

Lycos
Senior Producer
12/98 – 3/00
* First content producer for Lycos search team.
* Generated programmed search content for high-traffic queries and breaking news.
* Producer of SuperBowl.com, the official Super Bowl web site.

PUBLIC RELATIONS
Clarke & Company
Interactive Account Manager
7/95 – 3/96
* Agency evangelist for interactive media, and created the agency’s original web site.
* Provided traditional media relations, product positioning and marketing materials.

The Weber Group
Account Executive
5/94 – 7/95
* Placed the first agency articles with Internet sites like Wired.com and Pathfinder.
* Provided traditional media relations and strategic counsel for high-tech clientele.

HIGH-TECH CONSULTING
International Business Machines (IBM)
Account Engineer
5/88 – 7/93
* Business Consultant and Project Manager on client projects
* Received the IBM Leadership Club Technical Symposium Award for 1992

Electronic Data Systems (EDS)
Systems Engineer
4/86 – 5/88
* Provided consultation services at EDS client locations in the health insurance industry

EDUCATION
Master of Business Administration
University of Scranton
Major: Marketing
GPA: 3.55/4.0

Bachelor of Science
Clarkson University
Major: Industrial Distribution
GPA: 3.175/4.0