TIMOTHY J. McGUINNESS
Broome County,  NY
tmcguinness (at) mcguinn (dot) es

ENTREPRENEURIAL VISION FOR EMERGING BUSINESS MODELS
Successful business strategist skilled in developing new business models around emerging technologies and business practices.

PROFESSIONAL EXPERIENCE & ACHIEVEMENTS

MARKETING AND PRODUCT DEVELOPMENT
BlueStorm Technologies – Director, Marketing & Sales 
9/09 – current
Develop marketing strategies for two enterprise infrastructure computer services brands, BlueStorm Technologies and CYBERCity that target CIOs and Technical Directors
· Secured BlueStorm’s first national speaking opportunities — IBM Impact. 
· Placed company’s first-ever cover story with an industry technology magazine
· Created a series of case studies promoting successful infrastructure projects in managed services, storage networks and virtualized environments
· Write bi-weekly “Tech Tip,” a sponsored video segment on a local TV business show
· Set strategic plan and execute all social media communications
· Managed all communications around BlueStorm’s acquisition of CYBERCity – placing two TV segments and news interviews  

Advisor / Consultant 
2/09 – current
Advising start-ups on creating new traffic and revenue opportunities:
· Perceptu – A subscription-based social network run through a virtual organization with employees across the country. Working with Founder/CEO to identify product features that would open partner revenue opportunities.
· ActsLike.com – Dynamic ad platform for embedding ads in rich media assets
· Signal Patterns – Business development for iPhone and social media applications

Hakia – Vice-President, Business & Product Strategy
7/07 – 8/08
Search engine and software licensing of Hakia’s semantic search technology
· Led new business and product marketing for early solution adopters
· Defined go-to-market strategy and message points for product launches
· Developed the business plan and work flow for our content ad targeting program
· Negotiated ad serving deals with IAC/Ask and Yahoo
· Selected to speak at New York Tech Meet-Up and Search Engine Strategies

America Online – Senior Program Director
8/03 – 6/07
· Managed account partnerships with NFL, NASCAR, SI.com and WebMD
· Implemented new revenue programs that have accounted for over $50 million in incremental revenue
· Created premium ad units for select sponsorship programs
· Built content syndication programs to increase user acquisition and engagement

POPstick – Account Manager 
11/01 – 8/03
Interactive e-marketing agency using our Flash-based email CRM tools
· Developed client messaging points driven by database marketing techniques
· Defined data capture needs for back-end CRM and lead-generation activities
· Managed partner relationships for growing active engagements
· Received the POPstick performance award for successful record of account growth
 
IMG/TWIi – Director, Syndication 
6/01 – 11/01
· Launched the Philips-sponsored video syndication platform and publishing network
· Produced the web site for the U.S. Open of Surfing and Philips Skate Tour
· Built marketing programs targeting new syndication partners
· Re-purposed hundreds of hours of unused video content for new products by interfacing between programming, design and sponsors

Digital Media On Demand – Brand Content Manager 
3/00 – 3/01
· Built DMOD’s music download platform to feature digital encryption products
· Defined strategic positioning and corporate messaging for brand building activities
· Wrote brand messaging for collateral, technical documentation, and web content

Lycos – Senior Producer  
12/98 – 3/00
· First content producer for Lycos search team
· Generated programmed search content for high-traffic queries and breaking news
· Producer of SuperBowl.com, the official Super Bowl web site

PUBLIC RELATIONS
Clarke & Company – Interactive Account Manager  
7/95 – 3/96
· Agency evangelist for interactive media, and created the agency’s original web site
· Provided traditional media relations, product positioning and marketing materials

The Weber Group – Account Executive 
5/94 – 7/95
· Placed the first agency articles with Internet sites like Wired.com and Pathfinder
· Provided traditional media relations and strategic counsel for high-tech clientele
 
HIGH-TECH CONSULTING
International Business Machines (IBM) – Account Engineer
5/88 – 7/93
· Business Consultant and Contract Manager on client projects
· Received the IBM Leadership Club Technical Symposium Award for 1992

Electronic Data Systems (EDS) – Systems Engineer
4/86 – 5/88
· Provided business analysis services at EDS client locations for the roll-out of a national health insurance claims system
EDUCATION
Master of Business Administration
University of Scranton  
Major: Marketing
GPA: 3.55/4.0

Bachelor of Science
Clarkson University  
Major: Industrial Distribution
Concentration: Marketing
GPA: 3.175/4.0  
UPDATES AND CONTACT INFORMATION:
Business Blog:  tim.mcguinn.es/s
@Twitter:  twitter.com/TimMcGuinness
References at LinkedIn:  linkedin.com/in/TimMcGuinness

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