I signed up to offer my assistance for the MIT Sloan CIO Symposium in social media, primarily in managing the Symposium’s @MITCIO Twitter account. In the end, I got much more than I expected, between the planning meetings with genuinely smart people and seeing how a conference of this magnitude comes together.
Another benefit was getting to work with some new content and social media tools, primarily the paid versions of Feed.ly and HootSuite (Yea! for people with budgets).
They worked well together. HootSuite was great for planning and scheduling mass uploads so I could schedule out a week of panel members links or scheduled events, including the day of event posts as each new panel was scheduled to start.
Feed.ly’s advantages were in curating CIO-related news. Every few nights, I would go in and schedule 2-3 daily tweets around news updates, so I could keep a good balance of posts between event updates and CIO knowledge sharing.
The highlight of the day was actually seeing the #MITCIO hashtag appear in the trending column when the conference was spread across five panels after lunch.
In the end, I was able to capture of my earlier photos from day to get Lindsey Anderson, MIT Sloan CIO Symposium, Chair, as he signed off and announced the date for 2018.