Tim.McGuinn.es/s

Just spell it out

Meeting Mr. Tony

August 20, 2013 by tmcgMNM

Today was my first day at the Dick’s Sporting Goods Open where I volunteer each year in the media room — and sometimes I see golf.  Since today was Pro-Am day, I looked down the list of amateurs to see if I knew anyone playing in case I go for a walk.

About half way down the list, I see “Tony Kornheiser.” Mr. Tony is in Endicott and I don’t know this? This is the same town that advertised a Roy White appearance for a month. Can’t be Tony from PTI.

His playing partner: Harvey Stenger. The President at Binghamton University.  I guess that was Mr. Tony.

If you follow this blog, you may remember how I had my letter read on Tony’s show, and the premise of that note was that they would send me a “TK” sticker that I would then pass along to President Stenger.

So I ran out and found them on the 5th hole. After they finished the hole, I introduced myself and told them the story.  Now I have President Stenger AND Tony, but the sticker was at home. They were both very nice and laughed at how this worked out.

The best line: I told Tony I don’t have know what to do between 10 am – noon since I can’t listen while he’s off for the summer. His response: “Now I’m here in person.”

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Filed Under: Being Tim, Places I Go, Things I See

The Big Data Role

August 1, 2013 by tmcgMNM

Big DataI had an interesting meeting today with the Sr. VP of a marketing and data processing services company (being vague to protect future interests). They are sitting on years of data and generating more each day, so they are vetting ideas on how to improve their offerings based on this data, starting with plans to hire two executives focusing on “big data” and digital strategy.

Of course, for full disclosure, I was trying to get myself hired. However, the real challenge was getting hired into roles that are fairly undefined at this point. I won’t bury the suspense, it’s not going to happen for me this week, but it’s more of a “It’s not you, it’s me” thing, since it was apparent after a while that he was looking for a Data Scientist for his “data” role, so I would have to take up the data strategy role with an organization that he did not manage.

As we talked through the roles it become more clear where my technology and marketing background offers the most value — as usual it is in hybrid role. Let’s look at a three possible job roles in the digital data cycle:

Product Manager >> Generates & Consumes Data

  • Traditional digital product owner where a carve out of their role relates to data generation and usage, such as a mobile app that has its design and application requirements, but also generates and uses location-based data.Could this be me >> YES! No surprise since it’s a role I’ve held before.

Big Data Manager >> Owns data strategy and implementation — along with evangelism.

  • Responsible for owning the carrying out the organization’s data strategy. This is a cross-product role in a way since the BDPM needs to make sure all the traditional products are on plan for generating data to help the organization and standard data access is available to support products.Could this be me >> YES! Excited by this opportunity, since it is a great blend of using my tech experience and applying the output to building and supporting business cases.

Data Scientist >> Builds data systems and crunches the numbers.

  • Could this be me >> No.  I’ll have this person on speed dial. Earlier this week I was reading my newest Big Data (http://www.manning.com/marz/) book, and was excited by the applications and business opportunities around monetizing data.  Then I hit chapter 2 where the discussion turned to data tools and structures, and my brain started melting — a natural sign that I was over my head.

The outcome: I have to find the Big Data Manager type of role where I am responsible for finding the business opportunities, maybe get my hands a little dirty by working with the engineers, and then hand it off for the data scientists to make the magic.

Related articles
  • Big Data Explained: Real World Examples of Big Data
  • Transforming Big Data Into Actionable Insight [Infographic]
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Filed Under: Places I Go, Things I See

Gov. Cuomo Announces Moreland Commission at Binghamton U.

July 2, 2013 by tmcgMNM

GovCuomo

Gov Cuomo speaking today at Binghamton University

 

“Government is us . . . I believe in us.”

I had a special opportunity to see public politics in action at Binghamton University where Gov Cuomo announced the formation of a Moreland Commission.

I’m not going to try to come across as political wonk, but it as always it is important to take advantage of opportunities to attend events such as this when you get a chance.

The Moreland Commission is being formed to investigate corruption in NYS government following recent arrests in Albany and around the state of elected officials.

The goal of the commission as stated by Gov. Cuomo (and paraphrased like crazy by me) is to identify any wrong doers in government, but also vindicate those that are doing good for the people and are unjustly lumped into the ill will created by a few bad apples.

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Filed Under: Places I Go, Things I See

NY Tech Day – Quick Post

April 26, 2013 by tmcgMNM

NY Tech Day
There is no way that I have the time to sit down and do a full write up about yesterday’s NY Tech Day show at Pier 92.

I’ll start here: Big. Impressive. People. People. More People.

I’ll need all day to debrief and go through the materials that I gathered, and then will make an update.

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Filed Under: Places I Go, Things I See

My Daily Telecommute

March 7, 2013 by tmcgMNM

telecommuteI hesitate to write this because it goes against everything I wake up for each day, but I’ve get to stick with the truth when it’s . . . the truth. Even when it hurts, but I wish it never came up.

This week Yahoo’s new CEO came out against her Yahoo people telecommuting and started to initiate steps to bring them back to the office or find somewhere else to work. This is the part that hurts, I think she is right. Mostly. The mostly part is the equivalent to the classic non-committal: “It depends.”

In this case it depends on the job role. Even the biggest cave-dwelling introvert should know that spending time around people in order to hear their daily issues or to have someone to bounce ideas off of will lead to more “aha!” moments, either for you or for someone else that may be on the brink of a big breakthrough. If you haven’t experienced this, then I would argue that you are missing your big moment

Now, here is where I need to drop in a counter-argument, but like most discussions I have – a conversation in my head, because no one else is around — Survey Says: Telecommuters Happier, Healthier, Better Balanced.

Honestly, I think this survey is all well and good, but if I were the Big Company then I would have to say: I’m glad you’re happier, healthier and better balanced, but where’s my game-changing idea.

One of my telecommuting benefits that I have been able to work into roles is that I have give my employers proximity to New York City conferences and clients that would not have been possible. This should also apply to working on projects with companies in NYC, but so far none have seen the benefit of farming out a project and letting me split time between the main office to research and collaberate and my cave where I can bear down and generate results without the daily commute and office interruptions.

Related articles
  • Telecommuting Isn’t the Villain, at Yahoo or Anywhere
  • Did a Long Commute Lead You to Pursue Small Business Ownership?
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Filed Under: Places I Go, This Works Tagged With: freelance, NYC, telecommute

It’s Search & Replace with Social

September 22, 2011 by tmcgMNM

It was back to Times Square today for the DigiDay Social event and thanks to some video being available it will be able to bring you some information.

In a session “Publishing for Social Media” Jim Bankoff, Chairman & CEO of SB Nation, discussed using social media to drive traffic to generate revenue. It could have been 2005 at AOL where Jim’s content team passed that same message to those of us on the search team. The goal then was to use search to drive traffic to higher CPM pages. Now just change “search” to “mobile” and the story is the same

The first of the two videos is from Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivaKi. He spoke about The People Network and the top piece of advice from him when it comes to working with new technologies is to use them.

The other video is along the same path — it’s not a case study, but it goes more to approach. This is from Adam Kmiec, Director of Social Media at Walgreen’s. He discusses choosing partnerships, asking your agency “explain”, and look for a wow factor that can separate your program from your competitors. He cited Walgreen’s program to donate a flu shot for every Foursquare check-in and how that beat CVS to the punch.


Watch live streaming video from digiday at livestream.com

Video:
Rishad Tobaccowala, Chief Strategy & Innovation Officer at VivaKi
Adam Kmiec, Director of Social Media at Walgreens

Related articles
  • Walgreens Donates Flu Shots Via Foursquare, Facebook (clickz.com)
  • What Does It Take To Be a Social Strategist? [INFOGRAPHIC] (mashable.com)
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Filed Under: Places I Go, Social Media Tagged With: Adam Kmiecala, AOL, Jim Bankoff, LinkedIn, Rishad Tobaccow, SB Nation, social media, VivaKi, Walgreen

Starting the Week with Mobile

September 21, 2011 by tmcgMNM

This is a big week since I attended the DigiDay Mobile event earlier today, and tomorrow I will be attending the DigiDay Social event.  Both are being held at the Marriott Marquis in Times Square.

Today’s Mobile event was split into two sections.  The morning focused more on using mobile as a platform to build brand and the afternoon’s program was called “Mobile Apps.”  It focused more on the business of building apps and using them in your online model.

The one lesson that came out of the afternoon apps session is that the most important thing an app developer can do to get in the top 10 is to be in the top 10.  Because Apple promotes the top 10 in each category the most important move to make is to get into the top 10 because it is so difficult to dislodge an app from the list.

Related articles
  • Mobile Apps Economy [Infographic] (trak.in)
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Filed Under: Places I Go Tagged With: digiday, LinkedIn, mobile

NYC Start-Up Scene is Hot Like the Armory

June 16, 2011 by tmcgMNM

It was a great, eye-opening, day at the Silicon Alley Talent Fair.  My orginal list of companies printed from the event’s website on Tuesday had about 125 company names listed.  In itself that would be impressive, but the reality was that there were at least 150 after you included late additions and sponsors.  It was a great representation of the start-up activity happening in the NYC area.

Even with some major heat inside the 69th Regiment Armory, the event seemed like a big success.  I was lucky to meet with some good people from groups like Proclivity Systems, Figment.com, 33across, and EveryDay Health, and hope to have some future follow-up.

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Filed Under: Places I Go, This Works Tagged With: 33Across, LinkedIn, Silicon Alley

Off to the Zoo

April 13, 2011 by tmcgMNM

"Yes, you can go to the zoo tomorrow"

This weekend we headed down to NoVA — Northern Virginia for those of you not from NoVA — to celebrate the little one’s third birthday.

So far we have taken the opportunity to go somewhere unique for each birthday. Her first birthday was at the top of the Empire State Building.  Birthday #2 was at Niagara Falls (mom’s choice) and the Anchor Bar (dad’s choice), so she could say that her first ever chicken wing was at the Anchor Bar. I know that should have been enough for Father of the Year, but that greatness doesn’t hit until she goes on her first business trip and needs to make idle table chatter over appetizers.

National Zoo Lion

ROAR!!!

The catch on this trip was that we weren’t sure the National Zoo would be open when we got there because of the failure up to that point to agree to a national budget.  Fortunately, by midnight Friday, a baby-steps version of a budget was agreed to so we could go to the zoo — and save us from having to tell a three year old why some people she never met were keeping her from hearing a lion roar.

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Filed Under: Places I Go Tagged With: Anchor Bar, Empire State Building, Niagara Falls

Kids and Their Brand Logos

February 20, 2011 by tmcgMNM

DAYTONA BEACH, FL - FEBRUARY 16:  Kasey Kahne,...

Image by Getty Images via @daylife

NASCAR has started and I’m watching the Daytona 500 with the nearly 3-year-old –
“Daddy, Cheerios!
Look it’s, Target!
Hey, M & M’s!
Home Depot! Can we go Home Depot?”

Related articles
  • Brian Keselowski picks up sponsor for Daytona 500 (seattletimes.nwsource.com)
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Filed Under: Places I Go, Things I See Tagged With: cheerios, Daytona 500, Daytona International Speedway, LinkedIn, nascar, target

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