This is a big week since I attended the DigiDay Mobile event earlier today, and tomorrow I will be attending the DigiDay Social event. Both are being held at the Marriott Marquis in Times Square.
Today’s Mobile event was split into two sections. The morning focused more on using mobile as a platform to build brand and the afternoon’s program was called “Mobile Apps.” It focused more on the business of building apps and using them in your online model.
The one lesson that came out of the afternoon apps session is that the most important thing an app developer can do to get in the top 10 is to be in the top 10. Because Apple promotes the top 10 in each category the most important move to make is to get into the top 10 because it is so difficult to dislodge an app from the list.
- Mobile Apps Economy [Infographic] (trak.in)