I had a conversation today with a local CEO that runs a media buying agency that only deals with user acquisition campaigns for their clients.  First it was great for me to have a conversation that included the phrases CPM and click-thru, but it was even better to hear a person talk about setting his own schedule and having the opportunity to choose his clients.

Think about this idea of choosing your clients.  So many of us are in the constant state of trying to acquire new clients that it never seems possible that you can have all you can handle or, more importantly, all you want.  The best part is that he can use Binghamton as his base and its easy access to NYC and Boston for working with clients.   Ahh, just sayin’.